Hi, I'm Paul Koks, Founder of Online Metrics. You might know me from the in-depth guides and 217,029 words I've shared on Digital and Google Analytics. In addition, I've helped companies of all sizes and individuals use data to make smarter data-driven business decisions.
In this course I will teach you all that I have learned about auditing and setting up Google Analytics in the most effective way. So that you gather powerful data to improve your business insights and KPIs!
"Data is useless if it doesn't help you improve your customer and business insights and KPIs."
At least 90% of the Google Analytics setups that I've seen, lack in one way or the other. And there are no exceptions, painful mistakes are found in accounts from companies of all sizes.
One critical issue can ruin all efforts you put in optimizing the ROI of your campaigns and site.
This self-paced course will walk you through every step in auditing and improving your Google Analytics setup. From setting up a solid measurement strategy to fixing critical issues and collecting useful data based on proven Analytics strategies.
So that you can make smarter data-driven business decisions and improve your KPIs.
Module 1: Measurement Plan
Module 2: Tracking Code
Module 3: Account Setup
Module 4: Campaign Tracking
Module 5: Event Tracking
Module 6: Conversions
Module 7: Data Integrity
Module 8: Integrations
Module 9: Advanced Configurations
Module 10: Advanced Measurements
"I would recommend this course to anyone who works as an analyst currently, looking to make a career change, as well as those who want to enhance their knowledge about what analytics is and the great impact it can have on your business. An investment in this course not only helps you to position yourself as a well-rounded analyst, but also gives you the tools to get the most out of Google Analytics."
- Deb Hawkins, Web Analytics Specialist
"WOW! This is the most comprehensive and easy to follow analytics course that I have ever taken. The material is easily digestible - even for those who aren't super tech-savvy. Just follow Paul's instructions and he tells you everything - from setting up your account to analyzing it. This course is great for any online business owner who KNOWS they need to understand how to make business decisions based on their digital marketing efforts."
- Lindsey Weissert, Small Business Owner
"The best thing for me is that it’s so comprehensive. It’s like having my own Google Analytics library. One that has filled in those knowledge gaps that I knew I had, and those that I didn’t realise I had. It covers all the basic stuff that I can use to remind myself/educate others, all the way through to advanced features that will help measure and optimise my clients’ websites. I also really like the fact that there’s zero waffle – every word in the video is relevant to the topic, which helps me do my work faster. For online learning, I usually prefer to scan a ‘how-to’ guide than watch a video, but the fact that these modules are bite-size means they’re perfect for me."
- Steve Kent, Website and Digital Content Manager
"This is a jam-packed course with new learnings every minute, which suits my busy schedule well. Paul excels in explaining the complex subject of web analytics with clear examples and great professionalism. I strongly recommend the course to anyone who wants to take their Google Analytics skills to the next level. My only regret is I didn't do it sooner."
- Lisa Walder, Head of Digital Analytics
"Before taking Paul’s course, I knew about filters, UTM tagging, events, goals – and found I didn’t know as much as I thought I did! Very worthwhile. And the bite-size sections were easy to fit into a busy day."
- Terry Lassen, Content Marketer / E-Commerce
"The course was very informative and detailed and I enjoyed the pace at which Paul teaches. The course structure touches on all of the essential topics in GA including advanced features. I recommend this course to anyone looking for a complete understanding of GA and to integrate analytics for their website."
- Philippe Kotar, Digital Analytics Implementation Specialist
Great question! In many cases employers pay for the course. Here are some thoughts:
- You'll empower and inspire those around you with fresh insights and updated knowledge.
- You'll be able to take on more responsibility and/or new projects.
- You'll make better data-driven business decisions that generate additional revenue.